Ximai Food achieved revenue of 1.578 billion yuan in 2023, product channels, double -wheel drive high growth

On the evening of April 25, Ximai Food (002956) released the 2023 annual report. In 2023, revenue achieved 1.578 billion yuan, an increase of 18.89%year -on -year, and net profit was 115 million yuan, an increase of 6.08%year -on -year.

The financial report shows that the operating income of Ximai Food has continued to grow since its listing in 2019, with an average annual compound growth rate exceeding 10%, and the growth center has continued to move upwards.In the past year, consumer demand has not been released from expected, Ximai Food has shown a momentum of high growth in the trend.

Ximai Food’s 2023 Annual Report shows that the company has always attached great importance to the construction of marketing channels. Offline is combined with direct operations with distribution, and cooperation with large merchants has established a good brand image and market reputation.After years of operation, Ximai Food has established a huge and efficient dealer network. The products are covered with medium -sized supermarkets, small supermarkets, convenience stores, wholesale markets, and other channels to form a multi -level, wide coverage, high -efficiency three -dimensional offline marketingNetwork system.This system can quickly cope with market changes, making the sales scale of Ximai Foods stable in the industry.According to data from the National Chain Supermarket Supermarket Information Network, the company has achieved the company’s counter -trend in the case of large -scale supermarket sales year -on -year.

Based on the mature national offline terminal sales network, Ximai Food also strengthens the layout of e -commerce channels, optimizes product structure, and actively expands young consumer groups.The annual report shows that Simai continues to keep online oats on the mainstream e -commerce platform.

At the same time, Ximai Food is also constantly exploring and deploying innovative channels, such as snack channels, community group purchases, live broadcasts and goods, B2B, O2O, etc. These new channels have continued to make efforts in the past year, of which offline snack channels have increased by more than year -on -year increases exceeding more180%.

According to the authoritative market research company, Nielsen shows that Ximai Food continues to maintain the leading position of Chinese oats and grains. The overall market share exceeds 20%. The offline and online market share has increased for three consecutive years. The offline market share has increased to 25%.Raise 2.7 percentage points.Offline and online sales rankings are the first in the industry. The market has a solid status and has further expanded its leading advantages.In 2023, Douyin Platform Rinseng Micotida’s market share was the first. GMV sales exceeded 300 million yuan, an increase of more than 70%year -on -year.Two shops; West wheat food oatmeal products have first surpassed competing products on Jingdong platform GMV, becoming the first brand of the platform of the platform of the platform.

The financial report shows that Ximai Food actively carried out research and testing of oat varieties and nutritional components.According to the 2023 annual report, last year Ximai Food R & D investment increased by nearly 30%year -on -year.Under the strategy of focusing on the large single product, the annual sales of pure oatmeal exceeded 600 million yuan, and star products such as organic, milk, oats, oats+series have also steadily increased. Oat+series increased by more than 30%year -on -year.

It is worth noting that Ximai Food has launched probiotic protein powder based on consumer demand for healthy products. These new products marked that Ximai Foods entered the field of great health, which continued to increase the span and consumption viscosity of customer base, enriching the West to the WestCategory of wheat food products.In 2023, powder products increased by more than 80%year -on -year. Probiotic protein powder was listed for only 4 months, and sales had exceeded 10 million yuan.

The inverse growth of Ximai Food in 2023 originated from enterprises’ innovation and stable business strategies over the years, as well as the strategic layout of the entire industrial chain.